With the e-commerce boom of this year 2020 that is about to come to an end, many projects have been created in an exclusively online environment and traditional companies that have decidedly committed to digitisation.
Before the 4 steps however, let me ask you the million-dollar question:
The temptation is great but so is the error. No matter how serious the company you want to “get inspired” by may seem to you, I assure you that the use of the data it produces has nothing in common with yours, so think twice before resorting to certain inspirations.
STEP 1: Think carefully about what you want to do later on with the data collected.
If you haven’t thought about it before, changing or modifying the purpose of data processing could be a problem. For this reason, as I said, when you include a data collection form, whatever it may be, think about what possible uses you foresee for that data to avoid this type of problems.
STEP 2: Use clear and transparent language.
Recently, the AEPD once again reminded us that expressions as common as those to indicate that we will use the data “to get to know you better” or “to offer products suitable for you” are not considered clear enough. Avoid vague terms and overly legal terminology.
If you also want to do different things with the data, you should weigh up whether there are as many boxes as you foresee uses. Let me also remind you that you have a legal obligation to prove that the person has given you consent by keeping the necessary evidence.
STEP 4: Implement the information in a double layer.