With the e-commerce boom of this year 2020 that we are about to close, there are many projects that are born in an exclusively online environment or traditional companies that have decidedly committed to digitization.
The temptation is great but so is the error. No matter how serious the company you want to “get inspired” may seem to you, I assure you that the use of the data that it makes has nothing in common with yours, so think twice before resorting to certain inspirations.
STEP 1: Think carefully about what you want to do with the data collected in a while.
If you haven’t thought about it before, changing or modifying the purpose of data processing could be a problem. For this reason, as I said, when you put a data collection form, whatever it is, think about what possible uses you foresee that data to avoid these types of problems.
STEP 2: Use clear and transparent language.
Recently, the AEPD has once again reminded us that expressions as common as that we will use the data “to get to know you better” or “to offer products suitable for you” are not considered clear enough. Avoid vague terms and overly legal terminology.
If you also want to do different things with the data, you should assess that there are as many boxes as you foresee uses. I also remind you that you have a legal obligation to prove that the person has given you consent by keeping the necessary evidence.
STEP 4: Implement the information in double layer.